Creative Executive
Senior creative leader driven by curiosity, sharp execution, and a lifelong obsession with exceptional documentaries and world-class storytelling, shaping elite teams to deliver culture-shifting work that raises standards and expands what’s possible.
Portfolio
Stories that capture attention, move audiences, and drive results.
Documentary
Custom Native
Social
Awards
Promotional
Series
Experience
Lead creative and production strategy for branded and original video content across 30+ markets.
Developed and launched the hit series Unbelievable, leveraging Hearst’s news archives to create emotionally charged, thematic storytelling for streaming audiences.
Conceived and produced Only In, a multi-market docu-series celebrating unique local culture and businesses.
Oversee branded native content, short-form documentaries, and social campaigns in collaboration with national sales teams.
Manage producers, editors, and external creative partners to deliver cinematic, high-quality storytelling.
Success
Led Very Local's most successful custom native branded campaign (add one pill can kill stats)
2011 - 2021: Hearst Television / KCRA-TV & KQCA-TV
Promotions Manager
2021 - Present: Hearst Television / Very Local
Creative Executive, Brand Studio & Interstitial Programming
Directed 360° marketing campaigns for news and entertainment programming, achieving record audience growth.
Spearheaded a full rebrand of My58, including naming, logo design, and brand identity rollout.
Founded the My58 Street Team, a grassroots promotional model later adopted across Hearst stations.
Produced award-winning campaigns recognized by Promax for creative excellence.
Highlights
3 time Promax Award winner;
Harvard business leadership graduate
Concepted, created and produced over 10 series throughout career
Thrives at problem solving and loves a challenge; competitive; strives to do amazing work